1xBet has launched “The Bigger Game” campaign for the IPL and T20 World Cup 2026, featuring a 400 per cent welcome bonus and gadget prizes to increase user engagement.
Press release.- International brand 1xBet has announced the launch of a large-scale campaign, The Bigger Game, built around the year’s key cricket events, the Indian Premier League 2026 and the T20 World Cup 2026, which are peak periods of audience engagement and commercial activity in the industry.
With The Bigger Game, cricket extends far beyond the stadiums and becomes part of the users’ personalised digital experience — their emotions, analytics, predictions, and decisions. The game is no longer confined to a single match and is not defined solely by victory or defeat.
The campaign delivers key slogans:
The game is more than the field. The match is on the screen. The game is in your hands.
Welcome to the Bigger game! Welcome to 1xBet.
The Bigger Game is a multi-layered campaign designed to ensure continuous interaction throughout the tournaments. Its objective is to create an experience in which players remain at the centre of activity, receiving maximum emotional impact and tangible benefits. In this way, the brand redefines the concept of the game — it takes place not only on the field, but also in users’ hands.
The mechanics are based on a points accumulation system and progression through the leaderboard, encouraging regular participation. Separate promo directions are created for both championships — T20 Winning Habit (T20 Mein Jeet Ki Aadat) for the World Cup and Infinite Prize League for the IPL, with a focus on gamification, engagement levels, and final prize draws featuring Apple and Samsung gadgets, MacBook laptops, and PlayStation gaming consoles.
This is where the game really is.
Strengthening user engagement
During the championships, the brand increases its welcome package to 400% (up to 50,000 INR), distributing the bonus across the first four deposits. This approach helps optimise initial conversion and stimulate new users’ repeated activity.
Special emphasis is placed on the 1xBet mobile app, which provides live access to matches, account personalisation, and additional bonus opportunities available exclusively to app users.
Expertise shaping the product
1xBet has 19 years of experience in the international betting industry. The combination of global expertise with a deep understanding of local specifics enables the brand to tailor its product to the audience’s real interests. In particular, Indian players have access to a wide range of sporting events, from national and regional cricket tournaments to popular local disciplines, such as kabaddi and horse racing.
The Bigger Game by 1xBet is a natural extension of a product, built around market specifics and the local audience’s needs, grounded in the principle of deep user engagement.
1xPartners partnership opportunities
The campaign is aimed not only at end users but also at creating additional opportunities for partners. Special terms allow them to increase traffic and boost revenue during major tournaments.
1xPartners offers an easy start and ongoing support, as each new partner is assigned a personal manager, providing assistance at every stage. The team supplies training materials, shares analytics, and explains Indian market specifics, enabling partners to confidently launch and scale their business.
1xPartners offers an easy start and ongoing support, as each new partner is assigned a personal manager, providing assistance at every stage. The team supplies training materials, shares analytics, and explains Indian market specifics, enabling partners to confidently launch and scale their business.
1xBet has launched “The Bigger Game” campaign for the IPL and T20 World Cup 2026, featuring a 400 per cent welcome bonus and gadget prizes to increase user engagement. Press release.- International brand 1xBet has announced the launch of a large-scale campaign, The Bigger Game, built around the year’s key cricket events, the Indian Premier…
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