Allen Chiu, TaDa Gaming: “Our glocalisation strategy shapes current trends in regional customisation and user-centric solutions for high levels of engagement”

Ahead of AIBC Eurasia, Allen Chiu, Head of Account Management at TaDa Gaming, shares how localisation, gamification and data-driven technology are shaping the company’s expansion across Eurasia, and why future-proof compliance and streamer-led innovation are redefining player engagement.

Exclusive interview.- TaDa Gaming will be showcasing its multi-vertical portfolio at AIBC Eurasia, Stand 15G, from February 9 to 11. Marking its second appearance at the summit, TaDa’s strategic expansion into the Eurasian digital and igaming market is supported by its expert localisation and global know-how, enhanced through its multiple licences and certifications.

With the region seeing rapid growth driven by innovation, regulatory evolution and business-friendly environments, companies like TaDa, which are ahead of the curve for compliance and content, are technologically astute and are actively future-proofing their business operations, will be the winners in this developing market.

Ahead of the AIBC Summit Dubai, Focus Gaming News spoke to Allen Chiu, head of account management, TaDa Gaming, to find out how the innovative provider is building its name across Eurasia.

Why should attendees ensure they meet with TaDa Gaming at the AIBC Summit?

Meeting TaDa Gaming will give operators, affiliates and aggregators a clear view on how our tech-forward business strategy is designed to adapt to evolving market demands and accelerating localised engagement strategies. 

This future-proofing, added to our innovative content, gamification tools and rigorous compliance means we deliver successful partnerships from the outset.

Our global know-how through our multiple licence applications is now a core competence within the company. From securing official recognition from some of the most demanding government authorities, including the UKGC and Ontario’s AGCO, our knowledge of the compliance, structures and strategies required for entering new markets swiftly and successfully is impressive. 

We work with our clients to share insights and business acumen from real-time data and feedback so each partnership is uniquely designed to succeed.

“Meeting TaDa Gaming will give operators, affiliates and aggregators a clear view on how our tech-forward business strategy is designed to adapt to evolving market demands and accelerating localised engagement strategies.”

Allen Chiu, head of account management, TaDa Gaming.

What are the key trends TaDa Gaming will highlight at AIBC Eurasia?

Localisation and customised products are key trends we will highlight. Alongside our diverse releases, these products include gamification tools and our recently launched branded games.

Our content is designed to engage across demographics, while our glocalisation strategy – global core mechanics/local content – shapes current trends in regional customisation and user-centric solutions for high levels of engagement and retention. 

So, Devil Fire 2 and Fortune Coins are already top performers in the region and new releases, including Circus Jackpot and crash game, Chicken Dash 10000, will lead 2026’s offering.

Gamification is still a critical trend. Our successful GiftCode tool was acknowledged with an industry award for innovation in 2025. At AIBC Eurasia, visitors to Stand 15G will be introduced to new addition Hot Hand, which leverages GiftCode’s one-click instant reward capability with boosted engagement.

New tool Highlights has already been integrated across some of TaDa’s leading titles and will also be part of our presentation. Highlights enables players to store, rewatch and share their most important experiences on social media to create authentic user-generated content. 

Beyond addressing operator concerns regarding player retention, these updates expand our collaboration opportunities with affiliates, which is a driver of our 2026 growth strategy.

We will also showcase our highly flexible customisation capabilities, which assist operators in creating exclusive content experiences through branding and celebrity branding, as with our recent stand-out release, Fortune Yuri 500. 

This is our first co-branded enterprise with a leading streamer and its combination of expert localisation and feature-driven gaming, giving up to 11 combining multiplier grabs, has made it an instant hit in Brazil.

“Localisation and customised products are key trends we will highlight. Alongside our diverse releases, these products include gamification tools and our recently launched branded games.”

Allen Chiu, head of account management, TaDa Gaming.

Does TaDa Gaming see streamer-themed slots as tomorrow’s trend today?

Streamer-themed/celebrity-branded slots are a meaningful trend and part of how we plan to shape future engagement strategies. Blending influencer power with tailored game design and market growth ambitions in Fortune Yuri 500 has been an inspired direction and we have more collaborations in the pipeline.

Streamer-led slots lean into the entertainment side of gaming much more effectively than any form of ads or marketing can, especially when the streamer has a distinctive presentation style and great flair as it makes exposure more organic and engaging with the target audience. 

With Yuri for example, his ecosystem has significant follower numbers on each platform, including 2M Instagram and 1M+ followers with tens of millions of views on YouTube. This provided the level of differentiation and impact that we wanted in order to widen TaDa’s brand perception.

Yuri has also delivered 5,000,000 total views; and 225 minutes of game livestreams in July 2025 alone. With an average 40k viewers per stream since beginning the collaboration, we are showing how authentic personalities with real audience bonds can help strengthen player connections and credibility for our titles. 

This also aligns with the broader industry trend where streamer influence drives visibility, trust, and retention. Understanding how to leverage these collaborations is essential and definitely a future leaning trend to drive authentic and sustained engagement.

What does the AIBC Eurasia summit’s emphasis on technology in the region mean for TaDa and its clients?

For TaDa, the technological emphasis at the AIBC Eurasia Summit is on exploring how these technologies are reshaping our industry going forward.

With many stakeholders focusing on the next phase of digital transformation, this gives us the opportunity to learn more about how our use of AI and data analytics can drive smarter player personalisation and retention strategies and how big data insights can better optimise performance metrics, player behaviour analysis and consequently product innovation.

As a data-driven business, this means our clients – and future clients – can see first-hand how we are applying innovation in real business contexts for gameplay engagement or platform adaptability and how we, as a learning organisation, look for the intersections with AI, Web3 and other emerging solutions that will be showcased at the summit.

Our key partners across Eurasia are tech innovators and naturally expect us to be the same. Working with industry shapers such 1xBet, BetConstruct, Slotegrator, Pronet, GR8 Tech, Leon, Tapkin, InfinGame and Kanggiten has enhanced our capabilities and core competencies so giving win-win business relationships.

Visitors to Stand 15G will have the opportunity to meet our team and find out for themselves just what working with us brings to their business. It’s going to be a great show so we are all really excited to meet as many people as we can.

For further information, visit TaDa Gaming or email business@tadagaming.com to set a meeting at Stand 15G, AIBC Eurasia Summit Dubai, 9th – 11th February 2026.

Ahead of AIBC Eurasia, Allen Chiu, Head of Account Management at TaDa Gaming, shares how localisation, gamification and data-driven technology are shaping the company’s expansion across Eurasia, and why future-proof compliance and streamer-led innovation are redefining player engagement. Exclusive interview.- TaDa Gaming will be showcasing its multi-vertical portfolio at AIBC Eurasia, Stand 15G, from February 9 to 11….