Altenar strengthens commercial team with appointment of Jacob Portelli as Sales Manager

Payments and business development specialist will focus on driving growth across Asian and African markets.


Press release.- Altenar has appointed Jacob Portelli as new sales manager, strengthening the sportsbook provider’s commercial team as it continues to target growth in Asian and African markets.

Portelli brings five years of igaming experience, most recently serving as business development manager at a company in Malta. He has previously held business development and customer success roles at various companies, providing payment solutions to operators, aggregators, and platforms across Southeast Asia, Africa, LatAm, and Europe.

In his new role, he will focus on developing Altenar’s presence across Asia and Africa, building long-term partnerships, and delivering tailored solutions that add measurable value to operators in these high-growth areas.


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Altenar has enjoyed significant success in Africa over the past 12 months, acquiring its South African licence in December 2024 before appointing a new Regional Director for the market in July.

The appointment reflects Altenar’s commitment to further investing in experienced professionals who understand the commercial demands of modern sports betting in emerging markets.

Jacob Portelli, sales manager at Altenar, said: “Having admired Altenar for some time, it feels truly rewarding to now be part of such an innovative and energetic team.

“I take pride in being proactive, collaborative, and results-driven; qualities I believe will complement the great work already being done at Altenar whilst building long-term partnerships and delivering solutions that add real value to our clients.”

Charlie Williams, commercial director at Altenar, said: “We’re delighted to welcome him to the Altenar team. With deep experience across multiple target markets, including Asia and Africa, we believe he is the perfect addition to our regional growth efforts.”

Payments and business development specialist will focus on driving growth across Asian and African markets. Press release.- Altenar has appointed Jacob Portelli as new sales manager, strengthening the sportsbook provider’s…


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