Operators are urging the government to deliver clear and balanced advertising rules.
Australia.- The gambling sector is calling for regulatory certainty as the federal government continues to delay its response to a 2023 parliamentary inquiry that proposed reforms to advertising and inducements. Operators say they are ready to adapt but that a lack of policy direction has left the industry in limbo.
The inquiry’s recommendations included major restrictions on gambling promotions, but the government has yet to decide on a definitive stance or provide a timeline for implementation. While harm-reduction advocates continue to push for a complete ban on gambling advertising, the industry urges a “proportionate and evidence-based” approach.
Proposals that have been discussed include a cap of three gambling ads per hour and shorter blackout periods before and after live sporting events. Some operators have already introduced voluntary measures, such as reducing live odds promotions and revising commission structures, while others have strengthened responsible gambling messaging.
Responsible Wagering Australia (RWA) CEO Kai Cantwell has argued that targeted, technology-driven regulation can deliver stronger safeguards than outright prohibition. “Smart, proportionate rules protect children and vulnerable consumers while ensuring players stay with regulated operators,” he said, warning that overregulation could drive Australians toward unlicensed offshore platforms.
Industry leaders say digital verification tools could play a key role. With mandatory age verification set to roll out across major social media platforms in December, operators see potential to extend age-gating and opt-out features to streaming and online advertising environments.
Operators are urging the government to deliver clear and balanced advertising rules. Australia.- The gambling sector is calling for regulatory certainty as the federal government continues to delay its response…
Participe da IGI Expo 2026: https://igi-expo.com/
O iGaming & Gaming International Expo - IGI, é um evento inovador criado para reunir empresas e empreendedores, profissionais, investidores, dos setores de iGaming e jogos. Com foco total em networking, exposição e feira de negócios. Além de ser uma fonte inigualável de informações sobre as tendências e o futuro das indústrias nos próximos anos.
📢 Receba em primeira mão notícias relevantes e fique por dentro dos principais assuntos sobre Igaming e Esportes no Brasil e o mundo. Siga no Whatsapp!
...
