Melco Resorts & Entertainment has appointed the Chinese actor and singer Jing Boran to front its “Be A Dreamer” campaign.
Macau.- Melco Resorts & Entertainment has named Chinese actor and singer Jing Boran as the new global brand ambassador for its flagship integrated resort, City of Dreams Macau. He’ll appear in a marketing campaign titled “Be A Dreamer.”
The move forms part of Melco’s strategy to position City of Dreams as a destination that blends luxury hospitality with art, culture and immersive experiences. Boran, who is recognised across Asia for film and television work as well as music, will represent the brand globally and appear in upcoming promotional initiatives tied to the campaign.
According to Melco, the “Be A Dreamer” concept is designed to celebrate individuality and imagination, positioning City of Dreams as a “hub for forward-thinking luxury travel and entertainment experiences”. “City of Dreams is far more than an integrated resort, but also a dream engine that continuously sparks imagination and ignites inspiration,” the company said.
The ballet dancer Tan Yuan Yuan has also been named a “Friend of the Brand”.
Melco Resorts & Entertainment has appointed the Chinese actor and singer Jing Boran to front its “Be A Dreamer” campaign. Macau.- Melco Resorts & Entertainment has named Chinese actor and singer Jing Boran as the new global brand ambassador for its flagship integrated resort, City of Dreams Macau. He’ll appear in a marketing campaign titled…
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