Galust Stepanyan, Lynon: “We want operators to begin their journey already ahead in terms of cost efficiency, time-to-market, and performance predictability”

Before heading to SiGMA Central Europe, Galust Stepanyan, CMO at Lynon, shares how the company’s “operator-first” philosophy translates into real, measurable value and compliance under one platform.

Exclusive interview.- Focus Gaming News caught up with Galust Stepanyan, chief marketing officer at Lynon, who outlines the company’s vision for SiGMA Central Europe and explains how initiatives like the Offering Success campaign and Free Migration program redefine what partnership means in today’s competitive landscape. From SaaS-based architecture to data-driven engagement tools, Stepanyan explains that Lynon’s goal is simple yet ambitious: to help operators start steps ahead and perform better from day one.

Lynon has quickly positioned itself as an “operator-first” technology provider. Heading into SiGMA Central Europe, what are your main expectations for the event and how do you plan to stand out among industry players?

At SiGMA Central Europe, our goal is twofold: to strengthen relationships with existing partners and to introduce Lynon’s philosophy to a wider audience. We don’t approach expos as showcases; we approach them as working sessions or, in other words, opportunities to listen, adapt, and act. What helps us stand out is that every solution we present is designed with measurable operator value in mind. Our theme this year, “Start Steps Ahead,” captures that logic — we want operators to begin their journey already ahead in terms of cost efficiency, time-to-market, and performance predictability.

“We don’t approach expos as showcases; we approach them as working sessions or, in other words, opportunities to listen, adapt, and act.”

Galust Stepanyan, CMO at Lynon.

The company has made a name for unveiling bold commercial initiatives at major expos, such as the “Offering Success” campaign and the “Ultimate Pack.” How do these offers reflect Lynon’s philosophy of lowering barriers for operators?

Both campaigns were created to translate flexibility into tangible advantage. “Offering Success” is a limited-time commercial framework that allows operators to start faster, with fewer constraints. For example, instead of paying for Turnkey – we made it free – operators just make a €100,000 deposit, which will be deducted from your invoices monthly, also they can replatform to Lynon completely for free and enjoy the design aid from a dedicated team, as well as all the lower rates for sportsbooks and game providers; with this package in action they even can gain platform ownership over time. It’s important to mention that these terms are not short-term incentives; they’re part of our belief that igaming partnerships should enable growth, not restrict it. When an operator doesn’t feel financial pressure from day one, they make smarter decisions — and that’s the environment we want to build.

Migration has always been one of the biggest challenges for operators. Could you expand on how the free migration solution addresses this pain point and what feedback you’ve received so far?

Migration is often viewed as a high-risk operation — costly, time-consuming, and disruptive. Our Free Migration program changes that perception completely. It’s a fully managed transition with zero downtime and complete data continuity. Operators who joined through this initiative describe it as the smoothest onboarding process they’ve experienced. For many, it’s not just a migration — it’s an upgrade to a platform that adapts to their logic rather than forcing them into predefined templates.

At recent events, you’ve introduced new tools like the Bonus Constructor, Spinner Winner, and Advanced Limit Management. How are these solutions helping operators improve both engagement and compliance?

Each of these products answers a different operational question.

The Bonus Constructor gives operators the freedom to design their own bonus logic through a workflow interface — no coding required. It transforms bonuses from static offers into data-driven engagement flows. The Spinner Winner gamification tool builds long-term retention with missions, collectables, and reward paths, while giving operators full cost and performance control. And the Advanced Limit Management Tool brings compliance automation to a new level — setting adaptable deposit, wager, and loss limits with real-time enforcement. Together, they give operators creative control and operational confidence in equal measure.

Lynon’s SaaS-based platform promises flexibility, scalability, and simplified operations. How does this model differ from traditional igaming platforms, and what advantages does it bring to operators from day one?

Traditional systems are often rigid, where any change requires vendor intervention. Lynon’s SaaS architecture is modular, self-manageable, and API-first. Operators can configure everything, from limits and bonuses to localisation, independently. It’s about eliminating bottlenecks and letting operators act in real time. From day one, they gain a working platform, not a waiting process.

Beyond Europe, Lynon has already shown interest in regions such as LatAm, MENA, and Southeast Asia. Which markets do you see as the most strategic for your growth in 2025 and beyond?

Emerging markets are where agility truly pays off. LatAm continues to lead with scale and engagement, while MENA and Southeast Asia offer rapid digital adoption. Our approach is always local-first — adapting payment systems, compliance layers, and player engagement models to each market’s reality. These regions will remain central to our expansion roadmap.

“Our approach is always local-first — adapting payment systems, compliance layers, and player engagement models to each market’s reality.”

Galust Stepanyan, CMO at Lynon.

Looking forward, what should partners and operators expect from Lynon in terms of new technologies or developments over the next year?

We’re continuing to build on what works — tools that give operators real control. In the coming year, we’ll introduce Personalised In-App Messaging and Tournaments, expanding the ecosystem around player engagement and data intelligence. Every release follows the same principle: helping operators not just operate, but perform.

Before heading to SiGMA Central Europe, Galust Stepanyan, CMO at Lynon, shares how the company’s “operator-first” philosophy translates into real, measurable value and compliance under one platform. Exclusive interview.- Focus…