Italy’s igaming shake-up: what operators need to know before 2026, according to Altenar

The company discusses the country’s online gambling market ahead of SiGMA Central Europe.

Press release.- Altenar said that Italy’s online gambling market is entering a new era, setting the stage for extensive discussion at SiGMA Central Europe. With the government’s Reorganisation of Gambling decree now in motion, the company noted that the industry is preparing for “its most significant regulatory shift in nearly a decade.”

According to Altenar, the new framework raises the bar for entry: a €7m licence with a nine-year duration; taxation at 24.5 per cent GGR for betting and 25.5 per cent GGR for casino; a 3 per cent NGR annual fee; and a 0.2 per cent GGR responsible gambling contribution, capped at €1m.

The company added that “so far, only 46 operators have advanced to the second stage of the licensing process — less than half of the previous 93. Those who remain face tighter compliance deadlines and new obligations before the new regime begins in March 2026.”

But there’s good news. Longer concessions and fewer competitors mean stability, growth potential, and a clearer path to long-term success.

Altenar said: “We expect a more consolidated and transparent market, committed to long-term investment, innovation, and responsible gaming practices. In recent months, we’ve already witnessed major international groups making strategic acquisitions in Italy, which has further reduced the number of active operators. This consolidation has resulted in a significant portion of the market being absorbed by large-scale entities, leaving less room for smaller operators.”

According to the company’s expert, upcoming changes will reshape operations:

• The multi-brand model will be phased out.

• Operators will focus on a single, stronger brand identity.

• Mobile-first design, AI-driven personalisation, and responsible gaming tools will drive engagement.

The company added: “Features such as Bet Builders, cashout, and real-time player markets — especially in football and basketball — will continue to gain popularity. We also anticipate growing demand for live streaming, which increasingly enhances player engagement.”

Altenar said its local team is ready to help brands navigate new regulations and unlock growth in 2026 and beyond. “Let’s meet at SiGMA Central Europe,” it stated.

The company discusses the country’s online gambling market ahead of SiGMA Central Europe. Press release.- Altenar said that Italy’s online gambling market is entering a new era, setting the stage…