Nine Entertainment says media should receive compensation if Australia bans gambling ads

The media giant argues that any restrictions on wagering advertising must apply uniformly across all platforms.

Australia.- Nine Entertainment, Australia’s largest media conglomerate, has called on the national government to provide financial compensation if its proceeds with a ban or severe restrictions on gambling advertising. Company chair Catherine West told shareholders at the company’s annual general meeting that Nine had been in discussions with policymakers, emphasising the need for a “fair, across-the-board” approach.

West argued that limiting advertising only on traditional broadcasters, while leaving digital and social media platforms unaffected, would unfairly penalise Australian media companies and redirect ad spending offshore. “If we are banned from having gambling advertising, there are two things we would ask for: some type of compensation, and most importantly, fairness across all sectors,” she said.

Independent MP Kate Chaney has suggested that any losses in media and sporting revenues could be offset through a 0.5 per cent levy on every dollar wagered. “If it’s about media revenue, that’s a problem that can be solved,” Chaney said.

Public support for a ban on gambling advertising remains high, with polls showing that roughly three in four Australians favour such a move. It’s expected that legislation could be introduced by the end of the year.

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The media giant argues that any restrictions on wagering advertising must apply uniformly across all platforms. Australia.- Nine Entertainment, Australia’s largest media conglomerate, has called on the national government to…