Sands China renews shared services agreement with Las Vegas Sands for one year

Las Vegas Sands will continue to provide Sands China with marketing services, as well as transportation and related services, until December 31, 2025.

Macau.- Sands China has announced through a company filing the renewal of its Shared Services Agreement with its controlling shareholder, Las Vegas Sands (LVS), for one year until December 31, 2025.

Under the renewed agreement, LVS will continue to provide Sands China with the following services:

• Marketing services: LVS will assist Sands China in targeting casino patrons and loyalty card members, providing services around marketing, public relations, and management of integrated resorts. The estimated annual cap for these services is set at US$12.4m for 2025.
• Transportation and related services: LVS will also offer a range of transportation services (including but not limited to automobiles, vessels, trains, and aircraft). The cap for these services is projected at US$12.6m.

Sands China signs multiyear deal with the NBA

Earlier this month, Sands China signed a multiyear deal with the National Basketball Association (NBA) to bring the NBA China Games to Macau in 2025. The partnership will start with two preseason games between the Brooklyn Nets and the Phoenix Suns to be held at The Venetian Arena on October 10, and October 12, 2025.

Throughout the year, the NBA and the casino operator will host fan activities, community outreach and lifestyle events. There will be an NBA Fan Day in the week of the games, featuring celebrity performances and chances for fans to watch teams, celebrities and influencers in on-court activities and skill competitions. Before the games, an NBA Flagship Store will open at The Londoner Macao, offering NBA merchandise from brands like Nike, Mitchell & Ness, New Era, Wilson and NBA Kids.

The NBA China Games 2025 will be available in over 200 countries and territories through television, digital media, and social media.

The announcement was made on December 8 at The Londoner Arena. NBA deputy commissioner and chief operating officer Mark Tatum, Las Vegas Sands (LVS) president and chief operating officer and Dallas Mavericks governor Patrick Dumont, and Sands China Ltd. (SCL) president and chief executive officer Grant Chum were present, joined by Brooklyn Sports & Entertainment (BSE) global executive vice president of Global Partnerships Catherine Carlson, Phoenix Suns executive vice president & chief revenue officer Dan Costello and NBA legends Ray Allen, DeMarcus Cousins, Stephon Marbury, Tracy McGrady, Cuttino Mobley and Tony Parker.

Las Vegas Sands will continue to provide Sands China with marketing services, as well as transportation and related services, until December 31, 2025. Macau.- Sands China has announced through a…