Offering delivers a more personalised and immersive betting experience for cricket fans.
Press release.- Sportradar has announced the launch of Custom Bet, a bet builder feature within its Premium Cricket Services (PCS). This new offering launches ahead of the Men’s T20 World Cup co-hosted by India and Sri Lanka over the next month, one of the year’s most-watched cricket sporting events.
Custom Bet is a flexible bet builder that allows fans to design their own wagers by combining selections across player performances, team milestones, and match events in a single bet slip. Sixteen additional markets are also now available, including top batter and bowler in both innings and match, highest first over, highest opening partnership, match fours and sixes.
The feature will be available pre-match across all top-tier men’s T20 fixtures globally, with live betting integration expected ahead of the next Indian Premier League (IPL) season beginning in March. Built on Sportradar’s industry-leading cricket APIs, Custom Bet can be implemented by operators already using Sportradar cricket betting solutions.
Will Winzor, head of Premium Cricket Services, Sportradar, said, “Cricket’s complexity has historically made it challenging to deliver a comprehensive betting portfolio. By leveraging our Premium Cricket Services and advanced APIs, Custom Bet ensures operators can deliver these complex, data-driven betting options reliably and at scale, while providing fans a more entertaining experience.”
Offering delivers a more personalised and immersive betting experience for cricket fans. Press release.- Sportradar has announced the launch of Custom Bet, a bet builder feature within its Premium Cricket Services (PCS). This new offering launches ahead of the Men’s T20 World Cup co-hosted by India and Sri Lanka over the next month, one of the…
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