Sun Group and Hilton expand partnership in Vietnam

The agreement will bring new brands and double Hilton’s presence in Vietnam.

Vietnam.- Hilton has announced multiple property agreements in Vietnam with existing partner Sun Group. Conrad Hotels & Resorts, LXR Hotels & Resorts and DoubleTree by Hilton will gain a presence in the country while Hilton Hotels & Resorts will expand.

The first LXR Hotels & Resorts in Vietnam will open in Da Nang, offering 80 rooms on Xanh Island. The property will focus on bespoke service and local cultural experiences. In Phu Quoc, Conrad Phu Quoc, Hilton Phu Quoc and DoubleTree by Hilton Phu Quoc will form a 1,500-room hospitality cluster designed to support large international events such as the APEC Economic Leaders’ Meeting in 2027.

In northern Vietnam, Hilton Quang Hanh Onsen Resort is expected to open before the end of 2025 near Ha Long Bay. The wellness-focused resort will feature 216 rooms and villas, together with mineral baths, private onsens and spa facilities

Chris Nassetta, president & CEO, Hilton, said: “Vietnam has long been a key part of Hilton’s growth journey in South East Asia, and our expanded partnership with Sun Group marks a pivotal moment in that trajectory. This collaboration brings together Hilton’s globally-recognised and much-loved brands as well as Sun Group’s deep local expertise to create exceptional destinations that reflect the evolving needs of today’s travellers. From luxury to lifestyle and full-service offerings, these new hotels will introduce a diverse range of experiences across Vietnam, catering to the growing demand for high-quality hospitality in one of Asia’s most dynamic markets.”

Dang Minh Truong, chairman at Sun Group, said: “This strategic partnership with Hilton goes beyond expanding our hospitality portfolio – it reflects our commitment to redefining Vietnam’s tourism landscape. By introducing Hilton’s world-class brands to Sun Group’s flagship destinations in Quang Ninh, Da Nang, and Phu Quoc, we are setting new benchmarks for integrated resorts that unite cultural authenticity, natural beauty, and global standards of hospitality. Together, Sun Group and Hilton will create destinations that not only serve travellers today, but also inspire the future growth of Vietnam’s tourism sector.” 

“Expanding our existing partnership with Sun Group to bring more properties and new brands to Vietnam reaffirms the confidence owners place in Hilton’s world-class brands and robust commercial engine,” said Alan Watts, president, Asia Pacific, Hilton. “With these new properties, we are now on track to double our presence in Vietnam, with a footprint that stretches from Quang Hanh in the north to Phu Quoc in the south. This signing reflects our ongoing commitment to the market and its importance as a strategic growth driver for our expansion across Asia Pacific.”

Sun Group recently announced that its US$2bn casino and resort complex in Quang Ninh province will be fully operational by the second quarter of 2032. According to an environmental impact assessment report cited by local media, the Van Don Integrated Casino & Tourism Complex will open in three phrases.

The project is located on a 245-hectare site within the Van Don Economic Zone, primarily on forested land bordering the sea. The casino will feature 214 gaming tables and 2,140 slot machines, operating under a policy that permits Vietnamese citizens to participate. Beyond gaming, the complex will include high-end hotels and resorts over 30 floors, office buildings, a museum and various art and amusement venues.

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The agreement will bring new brands and double Hilton’s presence in Vietnam. Vietnam.- Hilton has announced multiple property agreements in Vietnam with existing partner Sun Group. Conrad Hotels & Resorts,…