New South Wales targets new GambleAware campaign at parents
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The NSW Office of Responsible Gambling has launched a new harm minimisation campaign featuring former National Rugby League player Luke Bateman.
Australia.- The NSW Office of Responsible Gambling has unveiled a new GambleAware Parents’ Campaign designed to encourage parents and caregivers to play a more active role in preventing youth gambling harm. The initiative targets men with teenage children or those who hold an influential role in young people’s lives, with former Canberra Raiders player and social media personality Luke Bateman fronting the campaign.
Bateman, who has publicly shared his personal experiences with gambling harm during his National Rugby League career, appears in a series of campaign videos posted on Instagram, Facebook, YouTube and Spotify. According to Office of Responsible Gambling director Alison Parkinson, the campaign is a response to research that revealed that two-thirds of NSW parents who gamble do so in front of their children, particularly fathers.
Parkinson said: “The Role of Parents in Youth Gambling 2022 study, the NSW Longitudinal Youth Gambling Study 2024 and the NSW Youth Gambling Study 2022 showed that young people who experience gambling harm often began gambling with parents at home and felt excited about gambling in adolescence,” and added: “Our research shows parents and carers have the greatest influence on youth gambling and their children’s attitudes towards it.”
The campaign encourages parents to adopt safer behaviours, including avoiding gambling in front of children, not assisting minors to gamble, discussing gambling risks openly and supervising online activity.
Bateman said: This is about giving people access to knowledge that will in turn give them the ability to overcome gambling harm and to also become proactive in the prevention of it from their own lives, and the lives of their loved ones”.
Last week, the Australian federal government confirmed that AU$112.7m (US$73.3m) in funding will be allocated over five years for initiatives to reduce gambling harm. Starting in the current year, the funds will go towards self-exclusion tools, financial counselling services, advertising enforcement and public awareness campaigns.
The NSW Office of Responsible Gambling has launched a new harm minimisation campaign featuring former National Rugby League player Luke Bateman. Australia.- The NSW Office of Responsible Gambling has unveiled a new GambleAware Parents’ Campaign designed to encourage parents and caregivers to play a more active role in preventing youth gambling harm. The initiative targets…
