Hong Kong Jockey Club kicks off season with new digital attractions

Sha Tin Racecourse has introduced Champions Connection and Gensō Eki.


Hong Kong.- The Hong Kong Jockey Club (HKJC) is set to launch its 2025/2026 racing season on September 7 with new additions at Sha Tin Racecourse. The new Champions Connection and Gensō Eki aim to attract younger audiences and international tourists.

Champions Connection, located at Grandstand II, features digital displays of thoroughbred horses in natural settings, a hall of fame showcasing legendary racehorses like Golden Sixty and interactive jockey lockers. A life-sized robotic horse and a mobile horse sculpture offer photo opportunities, while pop-up kiosks provide food, merchandise and workshops.

Gensō Eki, a four-storey digital hub, has interactive attractions including a “Maze Race” puzzle, virtual rides on famous horses via Extended Reality technology in the “Gensōverse” and the GensōSnap AI photo booth. Dining options include a casual food hall on the third floor and an Izakaya-style restaurant on the fourth.


iGaming & Gaming International Expo - IGI

HKJC executives showcase the Gensō Eki digital parade ring. Photo: HKJC.

The developments are part of the HKJC’s US$1.79m Racecourse Master Plan to modernise Sha Tin and Happy Valley racecourses. The Club has already invested over US$1.28m, with an additional US$512m planned for future upgrades. Last season, the racecourses received over 1.7 million visitors, including 195,000 from Mainland China.

The HKJC will launch a “Hong Kong Racecourse” WeChat mini-programme on September 11, offering tailored itineraries and information in Simplified Chinese. The renovated Penfold Park, reopening in January 2026, will introduce Pony World in April, a family-friendly attraction promoting horse appreciation through educational activities.

“We aim to make our racecourses iconic destinations for locals and visitors,” said HKJC CEO Winfried Engelbrecht-Bresges. “These new attractions will redefine the race-going experience, combining world-class sport with cutting-edge entertainment.”

Sha Tin Racecourse has introduced Champions Connection and Gensō Eki. Hong Kong.- The Hong Kong Jockey Club (HKJC) is set to launch its 2025/2026 racing season on September 7 with…


Participe da IGI Expo 2026: https://igi-expo.com/

O iGaming & Gaming International Expo - IGI, é um evento inovador criado para reunir empresas e empreendedores, profissionais, investidores, dos setores de iGaming e jogos. Com foco total em networking, exposição e feira de negócios. Além de ser uma fonte inigualável de informações sobre as tendências e o futuro das indústrias nos próximos anos.


📢 Receba em primeira mão notícias relevantes e fique por dentro dos principais assuntos sobre Igaming e Esportes no Brasil e o mundo. Siga no Whatsapp!
...

Entenda o iGaming neste guia completo